Jessie's Consulting LLC
Recent Projects- Case Studies
01
Bettis Academy
www.bettisacademync.org
Industry
Education | Nonprofit | Public Charter School
The Challenge Bettis Academy needed a professional website to establish credibility, build awareness, and engage families, donors, and community stakeholders before its planned opening. The school required a digital platform that would:
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Communicate its mission and vision
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Build an enrollment interest list
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Collect prospective family information
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Share updates and events
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Support fundraising efforts
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Showcase the school's educational model and community impact
The website needed to serve as both a marketing tool and an information hub while the school continues its launch and planning process.
My Solution: I designed and developed a custom website that provides a clear, engaging experience for prospective families, donors, and community partners.
Key features included:
✅ Responsive website design for desktop and mobile devices
✅ Homepage highlighting the school's mission, vision, and future plans
✅ Enrollment interest form to capture prospective student information
✅ Donation platform with tax-deductible giving options
✅ Events page for community engagement and updates
✅ Contact and inquiry forms
✅ Academic program overview pages
✅ Email list-building functionality
✅ Strategic calls-to-action throughout the website
✅ Search engine optimized content focused on Eastern Wake County families
Results:
The website now provides Bettis Academy with:
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A professional online presence
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A centralized location for enrollment and community information
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A platform for fundraising and donor engagement
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A growing email list of interested families
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Increased visibility within the Eastern Wake County community
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A scalable foundation that can grow as the school expands toward its opening year
Technology Used:
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Wix Website Builder
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Mobile Responsive Design
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Donation Integration
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Form Automation
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Email Marketing Integration
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Search Engine Optimization (SEO)
Project Highlights
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Designed a complete charter school launch website from the ground up
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Created a donation system supporting nonprofit fundraising efforts
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Developed lead-generation forms for prospective families
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Structured content to support long-term enrollment growth and community engagement
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Built a scalable website framework to support future expansion through grade 12
Project Metrics:
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200+ email subscribers
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300+ Facebook followers directed to the website
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Donation portal launched
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Enrollment interest list established
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Opening target: August 2027
02
Restoring Discipleship Mentoring Intiative
https://www.restorediscipleship.faith/
Industry
Faith-Based Organization / Women's Ministry
Restoring Discipleship Mentoring Initiative is a faith-based organization dedicated to helping new Christians establish a strong foundation in Christ through coaching, mentoring, discipleship, workshops, and spiritual growth opportunities. The founder, Kiara Maxwell, needed a professional online presence to support the growth of her ministry and connect with women seeking mentorship and biblical guidance.
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The Challenge: As a new organization, Restoring Discipleship had never had a website before. Without an online presence, potential clients and ministry partners had no central location to:
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Learn about the ministry's mission and purpose
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Discover upcoming events and workshops
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Learn about mentoring and coaching services
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Purchase or learn about published works
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Join the email list
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Contact the ministry directly
The client needed a website that would establish credibility, showcase her ministry, and create opportunities for community engagement.
The Solution: I designed and developed a modern, faith-centered website that serves as the organization's digital home.
Key Features Implemented
✅Professional Brand Presence
Created a clean and welcoming design that reflects the ministry's mission while establishing trust and credibility for first-time visitors.
✅Events & Workshops Hub
Developed dedicated areas where visitors can learn about upcoming events, webinars, coaching opportunities, and ministry programs.
✅Author & Ministry Showcase
Designed sections highlighting the founder's work, ministry experience, and published materials, allowing visitors to connect with her story and expertise.
✅Team Profiles
Created professional team pages to introduce mentors and ministry leaders, helping visitors understand the support network available through the organization.
✅Lead Generation System
Implemented email subscription and contact forms to help the ministry build its audience and nurture relationships with potential clients and supporters.
✅Mobile-Friendly Experience
Ensured the website performs seamlessly across desktop, tablet, and mobile devices so visitors can engage from anywhere.
Results
The website successfully provided Restoring Discipleship Mentoring Initiative with:
✅ Its first professional online presence
✅ A centralized platform for promoting events and services
✅ Increased credibility and brand visibility
✅ A system for collecting leads and growing its email list
✅ A platform to showcase the founder's work, ministry, and future publications
✅ A foundation for future ministry growth and community engagement
Services Provided
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Website Strategy
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Website Design
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Website Development
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Mobile Optimization
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Content Layout & Organization
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Lead Capture Integration
Project Outcome
What started as a ministry with no online presence now has a professional platform that communicates its mission, promotes events, showcases leadership, and creates meaningful connections with women seeking spiritual growth and discipleship. The website serves as both a ministry resource and a growth tool for future outreach efforts.
Project Type: New Website Design & Development
Goal: Establish an online presence, promote events, and showcase ministry resources.